When reading an article on the web, don’t you love it when videos start playing automatically? What is the purpose of auto playing a video when you’ve followed a link to read an article, but you’re presented with a distracting video that has nothing to do with the article.
So, you hit pause and begin reading.
Suddenly, half-way through the article, the page refreshes!
So, you’re stuck waiting for the article to reload. And then, of course, you need to wait for the video to reload, because you know that it will automatically start playing again.
Don’t you love that?